Mondelez
MDLZ:US US6092071058
Key Information
HQ:
France
Market Cap:
$91.47bn
Primary Markets:
Europe & Russia, MENA, North America, LATAM
Protein Diversification Engagement
Analysis Overview
Climate Strategy - Integration of Protein Diversification Climate Strategy - Governance and Influence Climate Strategy - Adoption of Just Transition Product Portfolio - Resource Allocation Consumer Education - Consistency of Marketing Strategies
Analysis Breakdown
Climate Strategy - Integration of Protein Diversification
Low
Quantify Potential/Opportunity
Partial
TCFD-aligned scenario analysis
Mondelez's scenario analysis covers scope 1, 2 and 3 emissions, including from key agricultural commodities such as its dairy supply chains. Although the company has included shifting consumer preferences away from commodities with high climate impact as an operational risk, it made no explicit mention of protein diversification in its scenario analysis.
Limited
Reporting of Scope 3 emissions from animal agriculture
Mondelez discloses that dairy accounts for 16% of its overall GHG emissions. Since the company is primarily exposed to dairy, it receives a full score in this category.
Full
1.5C aligned SBTi Scope 3 FLAG target
This year, Mondelez received validation from the SBTi for its Scope 3 emissions reduction targets which are aligned to a 1.5C scenario including FLAG emissions. The company will reduce absolute FLAG Scope 3 emissions by 36.4% by 2030 and by 72% by 2050 (2018 base year). The company has also committed to no deforestation across its primary deforestation-linked commodities by 31st December 2025.
Full
Quantifying the opportunity of protein diversification
No evidence of quantification of the carbon mitigation potential and/or financial opportunity of protein diversification within Mondelez's climate disclosure.
No Evidence
Protein Diversification Strategy
DNF
Integrating protein diversification into climate transition plans
No evidence Mondelez has a protein diversification target.
No Evidence
Protein diversification target is timebound
No target for protein diversification within the company.
No Evidence
Business coverage of protein diversification target
No evidence of a target for protein diversification within the food business or on a brand level.
No Evidence
Alignment of target with climate and health guidelines
No company target for protein diversification or alignment with climate/health guidelines for dietary transition.
No Evidence
Measuring Progress
DNF
Disclosing progress against protein diversification target
No disclosure of protein diversification within the product portfolio of this company.
No Evidence
Annual reporting of progress of protein diversification target
No tracking or reporting of progress as there is no company target on protein diversification.
No Evidence
Climate Strategy - Governance and Influence
Partial
Board Oversight
Good
Board support for protein diversification
Mondelez has not integrated protein diversification within its climate strategy and has not disclosed evidence that the board is supportive of setting a protein diversification strategy.
No Evidence
Climate expertise of board
At least one board member (Ertharin Cousin) has technical expertise on climate risk/sustainability, having represented U.S. interests in global leader discussions regarding humanitarian and development activities, including engagement at UN COPs. Several board members also report into the Governance, Membership and Sustainability Committee, where there is technical advice and oversight of the ESG framework/performance.
Full
Nutrition/health expertise of board
At least one board member (Ertharin Cousin) has extensive technical experience in nutrition, having led the world’s largest humanitarian organisation, the United Nations World Food Program, and served as the U.S. Representative for all food, agriculture and nutrition-related issues.
Full
Advocacy
Low
Disclosing a list of direct lobbying actions
Mondelez discloses its topic focus areas for direct lobbying in the US market, including agriculture and commodity issues and nutrition policy. They do not fully disclose which specific laws/policies and government departments they engage with as part of formal policy development, nor do they disclose lobbying actions in all markets, including the key European market.
Limited
Direct lobbying in line with climate and nutrition
Company discloses a partial list of lobbying actions and the board have oversight of all lobbying activities, but it is not clear what position the company takes in its direct lobbying actions and how alignment with positive climate or nutrition outcomes are assessed.
No Evidence
Disclosing a list of indirect lobbying actions
Mondelez discloses a sample list of the associations and industry groups they support, but it is unclear whether this is a comprehensive list that covers all its markets.
Limited
Indirect lobbying in line with climate and nutrition
Mondelez has disclosed that it has conducted an assessment on the alignment of the nine trade associations it holds membership with against positive climate outcomes, however, four trade associations have been omitted from this assessment. Mondelez has not conducted an assessment of the alignment of its trade associations with positive nutrition outcomes.
Limited
Climate Strategy - Adoption of Just Transition
DNF
Just Transition Commitments
Low
Public commitment to Just Transition principles
Mondelez has not made a commitment to the Just Transition principles.
No Evidence
Commitment to support workers
Mondelez is educating its workers on the challenges of climate change, however, it is unclear to what extent this support covers the company's workers affected by its decarbonisation efforts.
No Evidence
Commitment to support stakeholders
Mondelez is working with its dairy suppliers to transition to more sustainable production practices by providing grants and supporting the implementation of programs targeted at feed sources, fertilisers, slurry usage, herd health, and yield from forage. However, it is unclear what scale and geographies the company is focusing on with this support.
Limited
Just Transition Strategy
DNF
Public Just Transition strategy
No evidence of a Just Transition strategy
No Evidence
Consulting social actors in Just Transition strategy development
There is no evidence for this KPI.
No Evidence
Just Transition KPI
DNF
Disclosing Just Transition KPIs
There is no evidence for this KPI.
No Evidence
Reporting against Just Transition KPIs annually
No annual reporting on Just Transition as no explicit commitments, strategy or KPIs.
No Evidence
Product Portfolio - Resource Allocation
Low
Portfolio Diversification
Low
Dedicating resources to expanding alternative protein offering
Mondelez is allocating resources to R&D funding for start-ups working on fermentation technologies for alternative protein sources in Mondelez's two largest markets (Europe and North America). It is unclear from the company's disclosure whether it has invested in other types of resource allocation within the past year.
Limited
Annual evidence of resource allocation
There is no evidence for this KPI.
No Evidence
Improving Nutrition and Sustainability Attributes
Low
Dedicating resources to improve the nutrition and sustainability of products
It is unclear from the company's disclosure how it is allocating resources to improve nutrition and sustainability attributes of its plant-based portfolio.
No Evidence
Reformulating products to improve nutrition
Mondelez has provided examples of reformulation of plant-based products to improve nutrition, such as under its brand Oreo, where the sodium content was reduced by 5% in Morocco and 30% in Saudi Arabia/UAE.
Full
Reformulating products to improve sustainability
There is no evidence for this KPI.
No Evidence
Consumer Education - Consistency of Marketing Strategies
Low
Commitment Across Geographies/Brands
DNF
Commitment to marketing alternative protein sources
Mondelez has developed its 'Mindful Snacking' campaign which pushes consumers to choose the right snack at the right time, however, Mondelez has not leveraged this messaging to push consumers to transition their protein consumption.
No Evidence
Business coverage of marketing commitment
No commitment has been made to marketing and merchandising of alternative protein sources within the company's product portfolio.
No Evidence
Nutrition and Sustainabilty
Low
Promoting the nutritional attributes of alternative protein sources
Mondelez highlights the nutritional attributes of its plant-based products through brands Belvita and Cliff. It is unclear whether these marketing efforts are across the company's largest markets.
Limited
Promoting the sustainability attributes of alternative protein sources
From the disclosure provided it is unclear how the company is marketing their plant-based products to promote the sustainability attributes.
No Evidence
Consumer Research
Partial
Conducting consumer research on alternative protein sources
Consumer research from Mondelez’s 2023 State of Snacking report found that the global appetite for plant-based snacks is on the rise this year, as many try to eat less meat (57%) and dairy (46%). 54% reported they are making an effort to add more plant-based snacks to their diet, with younger consumers most interested in trying a plant-based version of their favourite snack (71% of Millennials, 60% of Gen Z). Consumers of all ages believe in the idea that “plant-based snacks are better for the future of our planet” (66%). However, this research has not investigated further into how to increase consumer interest in these foods.
Limited
Conducting consumer research on healthy diets
Mondelez's consumer research suggests that the majority of consumers would prefer to eat smaller portions of more indulgent snacks, as opposed to larger portions of healthier snacks. This has led the company to market more products with smaller portion sizes and invest in R&D for future reformulation of products for nutrition. It is unclear whether these efforts cover alternative protein sources.
Limited
Members-only Content
To register as a member of the FAIRR network, please fill out the sign up form or if you need additional information on the FAIRR network, please contact investoroutreach@fairr.org.
Workstream Information
Business Type:
Retailer
Company Feedback Given:
No
Last Updated:
8 July 2024
2024 Resources
Phase 2 | Investor Briefing Protein Diversification Phase 1 Progress Report Protein Diversification Engagement