Purva joined FAIRR in 2022 as the Marketing & Communications Analyst to support in various projects. She is responsible for the Direct marketing of FAIRR and also manages the website, SEO and reporting on Google Analytics.
Working at FAIRR
Purva contributes her expertise in website management, SEO optimisation, and direct marketing to FAIRR, actively engaging in key initiatives. Her involvement in the website migration project showcased her commitment to streamlining processes, collaborating with the FAIRR team for a seamless transition. Additionally, Purva played a crucial role in coordinating with the Alternate Protein team, facilitating the migration of the Sustainable Proteins Hub into the Protein Diversification engagement.
Working collaboratively across teams, she oversees website updates and directs marketing efforts for various projects. Purva assumes a pivotal role in managing newsletters sent to investors, and as the primary coordinator for Salesforce and Pardot, she efficiently oversees third-party agency relationships.
Experience
Purva boasts more than 7 years of experience in both Media Ad Sales and Digital Marketing, having made significant contributions to diverse sectors, including renowned organisations such as Zee Entertainment Enterprise Ltd and Viacom18 Media Pvt Ltd.
She expanded her career in Digital Marketing when she took a role at Global University Systems, to oversee their digital strategy for the three medical universities located in the Caribbean Islands. Purva left a mark by successfully enhancing lead generation through her management of Paid Social, PPC, and Organic Social campaigns, along with managing and maintaining their website and SEO.
Purva holds a Master's in Business Administration (MBA) degree with a specialisation in Marketing & Sales, and her professional journey was fortified by an internship at Coca-Cola India, providing her with invaluable practical insights into the corporate world of marketing.
